ENHANCING PACS & VNA GROWTH STRATEGY ACROSS WESTERN EUROPE

Client: Leading global PACS / VNA technology provider 

Challenge Statement: The client, a well-established enterprise imaging solutions vendor, aimed to accelerate its sales performance across select Western European markets. Despite strong product capabilities, they lacked visibility into the digital maturity of hospitals, existing PACS deployments, competitive installations, and readiness for VNA adoption. Without reliable, country-specific infrastructure insights and HIMSS EMRAM levels, it was challenging to identify high-potential accounts, refine regional GTM strategy, and estimate realistic opportunity sizes. 

How Hospital Intel Suite Helped: Hospital Intel Suite delivered a complete digital infrastructure assessment of hospitals across key Western European countries. This included detailed insights on PACS penetration, existing vendor installations, and HIMSS EMRAM levels - providing a clear picture of how digitally native each hospital was. 

The platform also generated granular market size estimates for PACS and VNA solutions, including segmentation by hospital tier and market share analysis. With this intelligence, the client was able to prioritize strategic accounts, understand competitive landscapes, and identify facilities ready for PACS upgrades or VNA transition. Supported by these insights, the client optimized its GTM approach, aligned its salesforce to high-value digital-ready clusters, and strengthened its commercial positioning across the Western European enterprise imaging market.